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Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around: Establishing a social media presence on major platforms. Social Media Marketing (SMM) Definition - What does Social Media Marketing (SMM) mean? Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around: Establishing a social media presence on major platforms Creating shareable content and advertorials Cultivating customer feedback throughout the campaign through surveys and contests Social media marketing is perceived a...